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What is a Top Gun Producer?
A Top Gun Producer is a catalytic, empathic, persuasive agent of positive change in the lives of their clients.
A Top Gun Producer is a financial service professional that:
- Employs the consultative sales process in a suitable and ethical manner.
- Embraces the fact that change is part of life. If you keep doing what you've been doing, you'll keep getting what you've been getting.
- Understands that the inability to prospect and sell is going to lead to their unemployment, or bankruptcy, or dependence upon their spouse for money.
- Uses every tool at their disposal to maximize productivity.
- Sees opportunity where others see hard work.
- Recognizes the responsibility that comes with the potential rewards of this business.
- Actively seeks to improve their productivity throughout their career.
- Fulfills their obligations to society by helping others achieve their financial goals and being a political voice in their community.
- Improvises, adapts, and overcomes, because every worthwhile endeavor is a path fraught with peril to the pocketbook and the ego.
- Accepts their fear, and uses it to their advantage to achieve greatness.
- Despises failure and those that promote egalitarianism.
- Avoids association with the willful ignorant and slothful.
A Top Gun Producer believes:
- In their self, their abilities, and their potential.
- In a trial by fire, because the best ideas are those that have endured the attack of those infected with judgemental heuristics, mental accounting, myopia, willful ignorance, and confirmation bias
- That the best financial planner is the one that helps the most people.
- In equality of opportunity, not equality of outcome.
- That value added service is what wins over clients for the long haul, not the lowest cost provider.
- In economic freedom, including the right to work in the distribution channel that best fits their personality, their needs, and their market.
- Above all things, the freedom of speech, including the right to voice their opinions regarding the laws, rules and regulations of their industry, without fear of repercussions from an employer or regulatory authority.
The Top Gun Producers Creed:
I will persist until I succeed.
I was not delivered into this world in defeat, nor does failure course in my veins. I am not a sheep waiting to be prodded by my shepherd. I am a lion and I refuse to talk, to walk, to sleep with the sheep.
The slaughterhouse of failure is not my destiny.
I will persist until I succeed.
- From the ancient scroll marked III in The Greatest Salesman in the World by Og Mandino.
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